Braun Products Win Prestigious Product Innovation and Design Awards

De’Longhi North America today announced that it has won two coveted product design awards for its innovative and revolutionary MultiQuick™ 9 Hand Blender and BrewSense Coffee Makers. The brand is excited to celebrate these honors as they acknowledge Braun’s core premise and design principles that are the essence of the brand’s heritage. Both awards showcase the hand blender’s design aesthetics, inventive technology and user benefits. The MultiQuick™ 9 Hand Blender is a design wonder that is aesthetically and ergonomically engineered to give users the best results in the kitchen. It is a game-changing kitchen appliance that lets any cook easily express their culinary vision. The Braun BrewSense Coffee Makers are countertop standouts. They are elegantly, yet simply designed for a polished aesthetic which includes a premium LED display and easy-to-read buttons with a smaller footprint and lower profile in sleek stainless steel and black finishes. Braun is the #1 global brand for hand blenders and developed the first-hand blender with Smart Speed technology, a simple and intuitive speed control to enhance possibilities in creative cooking. The Braun Household line of products includes hand blenders, drip coffee makers and counter top blenders.

The GOOD DESIGN® Award is presented by The Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Centre for Architecture, Art, Design and Urban Studies and recognizes the work of thousands of designers and manufacturers worldwide who have successfully undertaken the design challenge to produce the best and most outstanding design products across the globe. The MultiQuick™ 9 Hand Blender and the Braun BrewSense Coffee Maker with Glass Carafe and the Braun BrewSense Coffee Maker with Thermal Carafe won awards in the Household category. The award is based on GOOD DESIGN’s criteria of quality design of the highest form, function and aesthetics, a standard beyond ordinary consumer products and graphics.

The Housewares Design Awards— the premier awards program focused on housewares design innovation— was founded in 2003 by HomeWorld Business to honor the unyielding effort within the industry to create new ways to improve everyday living. The MultiQuick™ 9 Hand Blender won Best in Category for Countertop Food Prep Appliances and the Bronze Best of the Best among the 11 category winners. Winners are judged based on several product characteristics including unique appearance and/or function, consumer needs addressed by product, aesthetics and innovative materials or technology.

“We are honored to have won both of these prestigious awards for the Braun MultiQuick™ 9 Hand Blender and BrewSense Coffee Makers. We pride ourselves on incorporating the heritage of the Braun design principles in all of our products,” said Mike Prager De’Longhi NA’s President and CEO. “These accolades underscore Braun’s dedication to bringing innovation and great designed products into homes and kitchens where cooks conquer the expected every day. We are excited to add these awards to the number of other accolades Braun has received worldwide.”

Braun and De’Longhi products will be presented at the 2018 International Home + Housewares Show in Chicago on March 10-13, 2018.

The Braun Brand

Founded in Frankfurt, Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry innovation, thoughtful design and reliability. The global leaders in hand blenders, Braun developed the first-hand blender with Smart Speed technology, a simple and intuitive speed control that offers new possibilities in creative cooking. Building on more than 90 years of design and innovation, the brand remains committed to designing products with superior performance that make life easier, more convenient and enjoyable in the kitchen. The De’Longhi Group acquired the perpetual license of the household division in fall 2012. Visit www.braunhousehold.comfor the latest news and in-depth information about the Braun brand.

The De’Longhi Brand

Based in Treviso Italy and is the global leader in espresso &comfort products. Highest quality, high Italian design and meaningful product innovations are the core values of the De’Longhi brand. De’Longhi is present in over 123 countries and creates products in three main categories: espresso, specialty cooking and home comfort. After more than a century of perfecting its products, De´Longhi remains committed to creating innovations that bring convenience and style into every customers’ home; making the everyday better. For more information visit www.delonghi.com

 

Source: Braun

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