At Driftaway, which offers fresh single-origin coffee that ships within hours of roasting, Mody thought it would be more straightforward to create a taste profile for consumers instead of asking what kind of coffee they wanted. To help them make this decision, Driftaway sends consumers four samples of different coffees with specific flavor profiles, then they taste and rate each selection. Once consumers discover what they like, they can personalize future selections through the company’s app or website.
To make sure customers don’t get bored of the same coffee selections, Driftaway has its coffee options on a rotating basis that match the company’s existing taste profiles. Driftaway is also mindful of the different coffee-growing seasons around the world. Every country has its own harvesting calendar, so “we try to follow that as closely as possible,” Mody said.