JOFFREY’S COFFEE & TEA CO. LAUNCHES NEW DISNEY MICKEY’S 90TH ANNIVERSARY BLEND

Giovanni Gutierrez SocialDisney - JOFFREY’S COFFEE & TEA CO. LAUNCHES NEW DISNEY MICKEY’S 90TH ANNIVERSARY BLEND

JOFFREY’S COFFEE & TEA CO. LAUNCHES NEW DISNEY MICKEY’S 90TH ANNIVERSARY BLEND ALONG WITH EXPANDED RETAIL DISTRIBUTION OF FRENCH BISTRO AND ORGANIC PERU ALTO MAYO DISNEY SPECIALTY COFFEES

TAMPA, FL (May 30, 2018) – Joffrey’s Coffee & Tea Company, the official specialty coffee of Walt Disney World® Resort, Disneyland® Resort, and Disney Vacation Club, has teamed up with Disney to release three unique and brand-new blends in the grocery coffee category. Beginning this August, customers will be able to enjoy these select Joffrey’s co-branded Disney specialty coffees by purchasing bags online and in stores nationwide.

To honor 90 years of Mickey Mouse, Joffrey’s will introduce Disney Mickey’s 90th Anniversary Blend: a smooth, medium-roasted coffee that is classic and delectable. Since his big-screen debut in Steamboat Willie on November 18, 1928, Mickey has been the global ambassador for The Walt Disney Company. This limited-edition blend will be available late August.

Additional specialty coffees include Disney French Bistro: a full-bodied dark roast currently offered to Walt Disney World® Resort guests. The Disney Organic Peru Alto Mayo is a USDA Organic and Fair Trade Certified coffee that is farmed using sustainable methods in a protected area of San Martin, located in the Amazon rainforest. Joffrey’s has worked with Disney and Conservation International to support the Alto Mayo Protected Forest Project in Peru.

“The Disney Specialty Coffee Collection is enjoyed by many guests and enthusiasts who want to taste a special part of the Disney experience in the comfort of their own home,” said Ted Abrams, Joffrey’s CEO. “We have heard from customers looking for our Disney coffees at their local grocery store and we are excited to finally be able to offer and make these coffees available to them at select grocery stores nationwide.”

Previously, all Joffrey’s proprietary coffee blends, created by their Roastmaster Chris de Mezzo, in conjunction with chefs from Walt Disney World® Resort and Disneyland® Resort, were exclusive to signature restaurants throughout the resorts as well as online at www.joffreys.com/disneyparksandresorts.

“Offering our guests another way to enjoy the tastes and delights of their Disney park experience at home is something we’re particularly thrilled about,” said Cathy Cline, Vice President of Disney Corporate Alliances “We’re proud to have collaborated with Joffrey’s to bring some Disney magic into kitchen pantries around the world.”

For more details on Joffrey’s please contact Giovanni Gutierrez, Marketing Director, at [email protected].

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About Joffrey’s Coffee & Tea Company
Joffrey’s was established in 1984 as one of the first specialty roasters in the Southeast United States and is currently headquartered in Tampa, Florida. Joffrey’s passion for truly exceptional coffee and tea is reflected in their mission and commitment to a never-ending quest to provide the world’s best coffee and tea with unsurpassed quality and attention to detail from seed to cup. Joffrey’s distributes its products nationally to world-class resorts and hotels, fine restaurants, cruise lines, coffee shops, gourmet stores, supermarkets, and in business offices. Joffrey’s is also proud to be the official specialty coffee of Walt Disney World®, Disneyland®, and Disney Vacation Club®.
Joffrey’s – Everyday Moments That Much Better™. To learn more, visit JOFFREYS.com.

About Disney Parks, Experiences and Consumer Products
Disney Parks, Experiences and Consumer Products is the business segment of The Walt Disney Company (NYSE:DIS) that brings the magic of Disney’s stories, characters and franchises into the daily lives of families and fans around the world to create memories that last a lifetime. The company’s iconic travel and leisure businesses include six resort destinations in the United States, Europe, and Asia; a top-rated cruise line; a luxurious family beach resort in Hawaii; a popular vacation ownership program; and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business; the world’s largest children’s print publisher; Disney Store locations around the world; and the shopDisney e-commerce platform. These experiences are created by Walt Disney Imagineering, the innovative force responsible for overseeing the segment’s world-class products and experiences — from immersive lands to interactive toys, and everything in between.

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