— Death Wish Coffee, also known as The World’s Strongest Coffee, announced its launch into space on June 28th aboard SpaceX CRS-15, officially making it the galaxy’s strongest coffee.
The idea was initially conceived by Jeff Ayers, host of Death Wish’s “Fueled by Death Cast,” whose love for space and space exploration brought him to invite retired NASA astronaut and artist, Nicole Stott, to be a featured guest on the podcast. On the show, Nicole mentioned to Jeff how tired you feel after something like a spacewalk and that she craved good coffee. Jeff instantly knew the remedy for post-spacewalk lethargy: Death Wish served in space.
While Death Wish’s coffee is typically sold in 1-lb bags of whole and ground beans as well as in K-Cups (aka “Death Cups”), the company created an instant blend of freeze-dried coffee, packaged by NASA, in astronaut drink pouches. It’s designed to caffeinate the crew aboard the International Space Station, without sacrificing the coffee’s texture, flavor and potency.
“We couldn’t think of a better way to showcase the smoothness and strength of our coffee than by providing the crew aboard the International Space Station with an easy-to-make blend that will keep them on their feet, so to speak,” noted Mike Brown, Death Wish Coffee’s founder.
Death Wish, which is Amazon’s #1 “Most Wished For” coffee, has recently rolled into 1,627 Walmart stores across the country, expanding upon its presence in thousands of independent coffee shops and national retail stores including Hannaford, Safeway, Price Chopper, Kroger, Albertsons, and Shop Rite, among others.
For more information, head to www.deathwishcoffee.com/space.
About Death Wish Coffee
Death Wish Coffee produces the World’s Strongest Coffee using a combination of the boldest Robusta and Arabica beans and a tailor-made process to ensure perfect roasting, with 200% more caffeine than standard coffee. Founded in Saratoga Springs, NY, in 2012 by Mike Brown, Death Wish is committed to sustainability in all its products and uses USDA approved processes to produce high-quality organic and fair-trade beans. Death Wish, which is Amazon’s #1 “Most Wished For” coffee, also expanded into over 1,600 Walmart stores across the country this summer, adding to its robust national retail roster alongside Safeway, Hannaford, Price Chopper, Market 32, and Shop Rite stores. Today, thousands of people trust Death Wish Coffee to wake them up and keep them going every day.
by Natalie Glaser
Source: Death Wish Coffee
Copyright Business Wire 2018