Premium coffee brand 1850 is wooing younger drinkers, says JM Smucker

From www.foodnavigator-usa.com

Initial demand for JM Smucker’s new premium coffee brand 1850 has been stronger than expected, with research suggesting sales could be “highly incremental,” company execs told analysts this week in a Q4 earnings call dominated by questions about the lackluster performance of some of its legacy brands.

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