Local startup Cloosiv is pivoting to focus on what its users care about most: coffee.
No longer is the Dunkin’ drive-through or the Starbucks app the only way to get a quick cup of joe. You can use Cloosiv to pre-order and pay for your beverage from your phone on the way to a local coffee shop, pop in to grab it off the counter, then go on with your day without missing a beat.
Cloosiv was originally designed to allow users to purchase not just coffee, but food, retail, beer and more, all from one app. But in the 26 weeks since the app’s initial launch, it became clear that users were most actively using the app’s functionality to save time and money at local coffee shops.