A New Context for Coffee, Presented By My Karuna

From michiganavemag.com

According to the Huffington Post, Americans consume 400 million cups of coffee per day on average. The overwhelming majority of this coffee consumption comes from standard k-cup pods or pot brewed black coffee for the conventional purpose of fulfilling our need for instant caffeine, regardless of the inevitable slump that follows.

Up until now, the majority of consumers simply haven’t envisioned alternative usages for coffee or the prospect of a sustained and balanced coffee high.

Fortunately, certain innovators in the beverage industry have been reevaluating the limits we’ve placed on coffee and have begun to expand its potential as a wellness agent.

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