Nestlé bets on coffee as the next winner in the craft evolution

From www.fooddive.com

Nestlé is making a bold bet on sustained growth in the coffee space as consumers look for the same kind of specialty craft products that have infiltrated beer and wine.

“Coffee has become a very important category for the company, and we have really dialed up the level of resources” that Nestlé devotes to it, Daniel Jhung, president of Nestlé USA’s beverage division, told Food Dive. “I think that is why you are seeing some of the partnerships and acquisitions that we have done over the past couple of years to make sure we play in all facets of coffee, not just in the mainstream area.”

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