February 17

Innovation – NCA 2017 Convention

NCA_coffeeTalkHALF page 300 dpi adjustedThe NCA’s 2017 Convention will focus on inno­va­tion, an imper­a­tive in the rapidly changing U.S. coffee industry. The meeting will feature keynote speakers who used inno­v­a­tive thinking and tech­niques to spear­head change in their profes­sional endeavors. Innovation also suffuses the Convention’s exten­sive educa­tional and networking program­ming. The meeting will take place on March 23–25, 2017 at the JW Marriott in Austin, Texas’s capital city. A pre-meeting training seminar – March 21–23 – will certify partic­i­pants as Preventive Controls Qualified Individuals (PCQI) under the Food Safety Modernization Act (FSMA).


Derreck Kayongo is a Top 10 CNN Hero who pioneered the Global Soap Project, which delivers re-processed soap other­wise discarded by hotels, helping thou­sands in the third world main­tain disease-fighting hygiene. A refugee from the Ugandan geno­cide, Kayongo, CEO of the National Center for Civil and Human Rights, galva­nizes audi­ences in TEDx talks by showing how the power of obser­va­tion can iden­tify and over­come chal­lenges.

Scott Dikkers

Scott Dikkers is the founder of renowned, farcical digital media company, The Onion, and one of Time magazine’s “Top 50 Cyber Élite.” He is known to capti­vate audi­ences with his cyber­netic rags-to-riches story of turning a fake news­paper into one of the world’s most popular humor desti­na­tions. His books and films have earned him the Thurber Prize for American Humor, a Peabody, and 30+ Webby Awards.

Scott Stratten

Scott Stratten is known for his disrup­tive tech­nique of “UnSelling” to “engage” rather than “sell” to audi­ences. He speaks passion­ately to convince audi­ences to embrace the “age of disrup­tion” and navi­gate viral and social media. Named one of America’s 10 Marketing Gurus by Business Review USA, he has written four best-selling books, including 1–800-CEOREAD’s “Sales Book of the Year.”

Programming and Events

The Convention also offers educa­tional programs that dig deeply into current topics and issues confronting the industry. Special events also deliver quality networking, social and commu­nity service oppor­tu­ni­ties. First-time events include an all-attendee networking luncheon and special events for new members and young profes­sionals. The Convention also houses a tabletop exhi­bi­tion that combines the visi­bility of a trade show with an inti­mate setting conducive to one-on-one meet­ings with coffee exec­u­tives.


To register for the 2017 NCA Convention, and to secure your accom­mo­da­tions at the special event rate, visit www.ncausa.org. For more infor­ma­tion, contact Thrisha Andrews at tcandrews@ncausa.org.

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