Indonesia Woos the World

Indonesia was right on top of its pitch while impressing the travel industry gathered at WTM London 2017. And they let their coffee do the talking. Indonesian coffee and traditional beverages had a beeline of fans coming back for more during the WTM event. On offer was strong coffee with unique aroma and taste. Bali Kintamani coffee with a citrus flavour was in high demand, turning it into a successful ambassador of the Asia Pacific nation.

A target of 15 million international visitors in 2017 will earn the country $14.9, as of August of this year, almost 9.2 million visitors have already been recorded. On the backdrop is these impressive numbers were a host of tour operators, destination managers and local tourism offices that grouped together to scale up tourism appeal of the country.

There were at least 50 members representing diverse sectors within Indonesia’s tourism sector at the Indonesia pavilion in WTM London. The delegation was led by the minister of tourism Arief Yahya.

As part of its promotional activities the tourism ministry launched strategies as well as took part in various events spreading the message of the marketing slogan “Wonderful Indonesia”. Indeed, the message was seen outside of the WTM precincts as fleets of London cabs were seen donning the “Wonderful Indonesia” branding. The imagery contained a selection of the top attractions of the country, including Borobudur Temple, Bali, Komodo, Toba Lake and Raja Ampat. The advertising campaign was widely seen across prominent London locations including Victoria Station and Borough Market.

Indonesia attracted as many as 3,28,882 tourists from the UK in 2016, an increase of 22 per cent from the year before. In 2017, Indonesia’s target of 3,84,000 visitors from the UK is already within reach. Until August 2017, the country had recorded 244.638 visitors from the UK. The number is expected to increase during the year-end holiday season.

Nature and culture form the two key pillars of Indonesia’s touristic offers. Indonesia is known for its 17,504 islands inhabited by 223 million people representing 491 ethnicities speaking 726 different languages. Indonesia’s tourism identity is built on its diverse destinations, beautiful nature, lush beaches, and varied cultures that manage to preserve its traditional values alongside modernity. As a value for money destination that offers something for nature lovers as well as exclusive vacation seekers, the country ranks highly among travel operators.

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