January 2017 — The Specialty Coffee Association (SCA) is delighted to announce that BWT water+more has been appointed headline sponsor of the World of Coffee event for the third year in a row, continuing a successful partnership that began in Gothenburg. The 2017 event will take place in the capital of Hungary 13–15 June.
Taking place in the stunning city of Budapest, World of Coffee is a very special event on the European coffee calendar featuring over 200 of the world’s most innovative coffee industry suppliers, three full days of competitions, the Re:co Symposium, seminars, educational workshops and a packed social and networking programme.
According to Dr. Frank Neuhausen, Managing Director of BWT water+more GmbH, Germany; “We are delighted to continue our sponsorship of the World of Coffee in Budapest this year and will again do all that we can to ensure that the event is an exciting and inspiring experience for everyone. The BWT Water Bar will allow visitors the chance to sample a variety of water produced using different water optimisation solutions. In the unique cup tasting experiment, guests can experience the influence of different water qualities on the taste of the coffee. There's so much to see – visit us at World of Coffee 2017 in Budapest. We look forward to seeing you!”
“SCA’s partnership with BWT water+more is a correct brand fit for World of Coffee,” says the Association’s Deputy Executive Director, Yannis Apostolopoulos. “In our industry we are committed to increasing the level of excellence and standards in coffee service. BWT water+more is an innovative company that is passionate about water and coffee quality. Consistency in coffee taste and delivery is paramount to us and by using the best technologies for water optimization, we can continue to lead the industry from the forefront.”
The Greatest Coffee Event
This truly is the most exciting coffee event on the coffee calendar, taking place in a spectacularly beautiful city. Celebrating its 17th anniversary, World of Coffee is the definitive coffee show, attracting the industry’s most influential producers, suppliers and professionals who gather at the event to meet existing and potential buyers, promote their products and learn about the latest trends and developments in the sector.
Following the overwhelming success of World of Coffee Dublin, SCA is really looking forward to bringing the event to the Hungarian capital.
Innovation within the Coffee Industry
This event is all about strategic development within the industry, leading innovation and high level discussions and there is a full programme of activities in the pipeline including Re:co Symposium, where leaders & thinkers gather to engage with coffee’s biggest opportunities and challenges.
Given the huge success of the Seminar Rooms in Dublin’s World of Coffee, once again there will be two seminar rooms, one dedicated to coffee science while the other to the business of coffee.
The Sustainability Forum will be a discussion platform for the economic, environmental and social challenges that the industry faces with regard to sustainability.
The Cupping Room is always a great success and there will be coffee cuppings every day through the event.
Championships and the New Product of the Show Awards
There is so much else going on including five thrilling competitions – World Brewers Cup, World Latte Art Championship, World Coffee in Good Spirits Championship, World Cup Tasters Championship and New Product of the Show Awards, a popular feature of the event. The Awards are open to exhibitors at World of Coffee Budapest who have introduced a new product or service to the market since June 2016 or will launch a new product at this year’s show. The standard for these awards has always been extremely high and it is very prestigious to win.
The World of Coffee event is one of the highlights within the industry and brings thousands of coffee professionals and those from beyond the core coffee community from across the globe together for a three-day celebration of coffee each June.
NOTES TO EDITOR
About BWT water+more
BWT water+more, the international water optimisation specialist, boasts the world's biggest product portfolio for the optimisation of water for hot and cold beverages. Founded in 2005, the water filter specialist is a member of the global Best Water Technology AG (BWT). Established in Austria in 1990, the BWT Group is Europe's leading player in the water treatment industry, with more than 3,300 employees in 70 subsidiaries and affiliates. For more information please visit www.bwt-wam.com
SCA – Specialty Coffee Association
The Specialty Coffee Association of America and the Speciality Coffee Association of Europe have merged as of January 2017. The unified organisation is a membership-based association built on foundations of openness, inclusivity and the power of shared knowledge. From coffee farmers to baristas and roasters, the membership spans the globe encompassing every element of the coffee value chain. To learn more about SCA, please visit www.sca.coffee
Find out more about SCA’s plans for World of Coffee Budapest 2017 — www.worldofcoffee-budapest.com
Andra Vlaicu, SCA
T: +44 (0) 1245 42 60 60
T: +353 1 846 0020
M: +353 86 246 5093
T: +353 1 846 0020
M: +353 86 055 4181