Association & Trade Show

Bwt Water+more Appointed Event Sponsor of World of Coffee Budapest 2017

Andra Vlaicu - BWT_official_event_host (1)BWT water+more appointed Event Sponsor of
World of Coffee Budapest 2017

January 2017 — The Specialty Coffee Association (SCA) is delighted to announce that BWT water+more has been appointed head­line sponsor of the World of Coffee event for the third year in a row, contin­uing a successful part­ner­ship that began in Gothenburg. The 2017 event will take place in the capital of Hungary 13–15 June.
Taking place in the stun­ning city of Budapest, World of Coffee is a very special event on the European coffee calendar featuring over 200 of the world’s most inno­v­a­tive coffee industry suppliers, three full days of compe­ti­tions, the Re:co Symposium, semi­nars, educa­tional work­shops and a packed social and networking programme.
According to Dr. Frank Neuhausen, Managing Director of BWT water+more GmbH, Germany; “We are delighted to continue our spon­sor­ship of the World of Coffee in Budapest this year and will again do all that we can to ensure that the event is an exciting and inspiring expe­ri­ence for everyone. The BWT Water Bar will allow visi­tors the chance to sample a variety of water produced using different water opti­mi­sa­tion solu­tions. In the unique cup tasting exper­i­ment, guests can expe­ri­ence the influ­ence of different water qual­i­ties on the taste of the coffee. There's so much to see – visit us at World of Coffee 2017 in Budapest. We look forward to seeing you!”
“SCA’s part­ner­ship with BWT water+more is a correct brand fit for World of Coffee,” says the Association’s Deputy Executive Director, Yannis Apostolopoulos. “In our industry we are committed to increasing the level of excel­lence and stan­dards in coffee service. BWT water+more is an inno­v­a­tive company that is passionate about water and coffee quality. Consistency in coffee taste and delivery is para­mount to us and by using the best tech­nolo­gies for water opti­miza­tion, we can continue to lead the industry from the fore­front.”
The Greatest Coffee Event
This truly is the most exciting coffee event on the coffee calendar, taking place in a spec­tac­u­larly beau­tiful city. Celebrating its 17th anniver­sary, World of Coffee is the defin­i­tive coffee show, attracting the industry’s most influ­en­tial producers, suppliers and profes­sionals who gather at the event to meet existing and poten­tial buyers, promote their prod­ucts and learn about the latest trends and devel­op­ments in the sector.
Following the over­whelming success of World of Coffee Dublin, SCA is really looking forward to bringing the event to the Hungarian capital.
Innovation within the Coffee Industry
This event is all about strategic devel­op­ment within the industry, leading inno­va­tion and high level discus­sions and there is a full programme of activ­i­ties in the pipeline including Re:co Symposium, where leaders & thinkers gather to engage with coffee’s biggest oppor­tu­ni­ties and chal­lenges.
Given the huge success of the Seminar Rooms in Dublin’s World of Coffee, once again there will be two seminar rooms, one dedi­cated to coffee science while the other to the busi­ness of coffee.
The Sustainability Forum will be a discus­sion plat­form for the economic, envi­ron­mental and social chal­lenges that the industry faces with regard to sustain­ability.

The Cupping Room is always a great success and there will be coffee cuppings every day through the event.
Championships and the New Product of the Show Awards
There is so much else going on including five thrilling compe­ti­tions – World Brewers Cup, World Latte Art Championship, World Coffee in Good Spirits Championship, World Cup Tasters Championship and New Product of the Show Awards, a popular feature of the event. The Awards are open to exhibitors at World of Coffee Budapest who have intro­duced a new product or service to the market since June 2016 or will launch a new product at this year’s show. The stan­dard for these awards has always been extremely high and it is very pres­ti­gious to win.
The World of Coffee event is one of the high­lights within the industry and brings thou­sands of coffee profes­sionals and those from beyond the core coffee commu­nity from across the globe together for a three-day cele­bra­tion of coffee each June.

ENDS

NOTES TO EDITOR
About BWT water+more
BWT water+more, the inter­na­tional water opti­mi­sa­tion specialist, boasts the world's biggest product port­folio for the opti­mi­sa­tion of water for hot and cold bever­ages. Founded in 2005, the water filter specialist is a member of the global Best Water Technology AG (BWT). Established in Austria in 1990, the BWT Group is Europe's leading player in the water treat­ment industry, with more than 3,300 employees in 70 subsidiaries and affil­i­ates. For more infor­ma­tion please visit www.bwt-wam.com
SCA – Specialty Coffee Association
The Specialty Coffee Association of America and the Speciality Coffee Association of Europe have merged as of January 2017. The unified organ­i­sa­tion is a membership-based asso­ci­a­tion built on foun­da­tions of open­ness, inclu­sivity and the power of shared knowl­edge. From coffee farmers to baristas and roasters, the member­ship spans the globe encom­passing every element of the coffee value chain. To learn more about SCA, please visit www.sca.coffee
Find out more about SCA’s plans for World of Coffee Budapest 2017 — www.worldofcoffee-budapest.com
ENDS
FURTHER INFORMATION
Media Enquiries
Andra Vlaicu, SCA
T: +44 (0) 1245 42 60 60
M: +44(0)7741310468
E: Andrav@sca.coffee

Event Organisers
Garret Buckley
EventHaus
T: +353 1 846 0020
M: +353 86 246 5093
E: garret.buckley@eventhaus.ie

Stand Bookings
Margaret Andreucetti
T: +353 1 846 0020
M: +353 86 055 4181
E: Margaret.Andreucetti@eventhaus.ie

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