New Products

Innovation in Chai Tea — Two Leaves and A Bud Shakes Things Up!

Jessica Gurrentz - HBC Logo-BlackInnovation in Chai Tea: Two Leaves and a Bud
Tea Company shakes things up with a Big Tea Bag

Basalt, Colo., February 2017 — Two Leaves and a Bud Tea Company is excited to bring its award-winning chai tea to cafes in a new way: House Brewed Organic Chai Tea is a simple, one-ounce Big Tea Bag used to fresh-brew a 1:1 concen­trate, or “Strong-Brew,” for house made hot or iced chai tea bever­ages.

House Brewed Organic Chai Tea hits key trends in beverage: Craft, small-batch, and authentic; natural and unsweet­ened; Organic and eco-friendly.

“These Big Tea Bags allow coffee shops to offer a freshly steeped Organic chai that’s super simple to prepare and cost effec­tive. The cost per serving is less than half of the cost of the popular liquid chai concen­trates on the market,” says Two Leaves and a Bud founder and CEO Richard Rosenfeld.

“Shipping all of that heavy liquid around is not envi­ron­men­tally friendly, it’s expen­sive, and once you open those containers, it has a short shelf life,” says Rosenfeld. A shelf-stable case of House Brewed Organic Chai Tea weighs less than two pounds and includes 24 filter bags, yielding a total of 80 or more lattes.

Unlike the vast majority of popular liquid concen­trates, House Brewed Organic Chai Tea has no sugar or preser­v­a­tives. This is signif­i­cant because consumers are increas­ingly cutting back on sugar and are wary of arti­fi­cial sweet­eners. “With our House Brewed Chai, a café can now offer an Unsweet Chai Tea Latte and customers can sweeten the tea how they like,” says Two Leaves and a Bud marketing manager Christy Garfield.

The inspi­ra­tion for House Brewed Organic Chai Tea came from a café owner who told Rosenfeld she had been steeping the Two Leaves and a Bud chai tea sachets and customizing the resulting brew with syrups and sweet­eners to make her own Chai Tea Lattes.

“We come across more and more cafes that want to craft their own bever­ages because that appeals to their customers,” says Garfield. “So we’re offering them a true chai tea base to create their own custom Chai Tea Lattes. Maybe they sweeten it with a touch of local honey or organic agave, or perhaps spice it up with fresh ginger.”

Thus far the company has received univer­sally posi­tive feed­back from café owners about the simplicity and flex­i­bility of House Brewed Organic Chai Tea. “Our café customers are already reporting nice profits and customer satis­fac­tion,” says Garfield. “They’re even sending us their recipe ideas – like The Lumberjack Chai Latte sweet­ened with real maple syrup!”
About Two Leaves and a Bud Tea Company…

Two Leaves and a Bud is an inde­pen­dent tea company special­izing in top quality organic and fairly traded tea in whole leaf tea sachets, iced tea, loose leaf and teabags, from its Paisley Label Tea collec­tion. Founded in 2004 in the small moun­tain town of Basalt, Colorado, Two Leaves has built an inter­na­tional repu­ta­tion for being the premier source for the highest quality organic teas. From the start, founder Richard Rosenfeld focused on devel­oping strong rela­tion­ships with organic tea farmers from whom the company sources small quan­ti­ties of tea each growing season. The company is named for the part of the tea plant (Camellia sinensis) plucked by hand to make the world's best tea, and has built a grass­roots following by "taking tea person­ally" — connecting tea lovers to the teas they love and intro­ducing new tea drinkers to truly great tea. For more infor­ma­tion, visit www.twoleavestea.com.

To Top