People & Places

Lavazza Coffee Fuels New Guggenheim Exhibition

NEW YORK, NY - FEBRUARY 09: Trustee of the Solomon R. Guggenheim Foundation and Member of the Board of the Lavazza Group Francesca Lavazza attends 'Visionaries: Creating a Modern Guggenheim' sponsored by Lavazza at the Guggenheim New York on February 9, 2017 in New York City. (Photo by Ilya S. Savenok/Getty Images for Lavazza) *** Local Caption *** Francesca Lavazza

On Thursday February 9th, Francesca Lavazza, a fourth gener­a­tion Lavazza family member and Guggenheim Board of Trustees member, gave remarks at a press confer­ence for the launch of the new Guggenheim exhi­bi­tion “Visionaries: Creating a Modern Guggenheim”, which features rare works from artists Alexander Calder, Paul Cézanne, Vasily Kandinsky, Pablo Picasso, Jackson Pollock, and Vincent van Gogh.

This marks the fourth exhi­bi­tion spon­sored by Lavazza Premium Coffee, Inc. at the Guggenheim Museum in New York, which offi­cially opened to the public on February 10th, and runs through September 2017.

The “Visionaries” exhi­bi­tion acti­va­tion began at night on February 8th with an exclu­sive dinner in the Guggenheim rotunda attended by Francesca Lavazza, Guggenheim Trustees, and museum donors. The opening events continued the morning on February 9th, in light of the snow, with a Lavazza-fueled Instameet for art and lifestyle influ­encers, followed by a media preview.

Lavazza, as both a company and a coffee brand, embraces creativity and inno­va­tion partic­u­larly within the world of arts and culture. Lavazza helps to sustain major exhi­bi­tions within the most impor­tant cultural insti­tu­tions world­wide with a strategic focus on supporting the arts from a global scale. Other cultural part­ners and projects include the Hermitage Museum in St. Petersburg, the long-running Lavazza Calendar project, and the soon-to-be-announced Peggy Guggenheim Collection in Venice.

To Top