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Cartel Coffee Lab’s Subscription Service Starts March 2 at 11:00 A.m.

Arizona Grown Business Sends Beans Nationwide, Pre-Subscriptions Nearing 5,000 Ahead of Official Launch

Tempe, Ariz. – When Cartel Coffee Lab first consid­ered launching a subscrip­tion service, the award-winning, Tempe-based coffee company expected consid­er­able buzz. But even the Cartel team was blown away with the nearly 5,000 pre-subscribers who signed on for the service within a few short weeks.

Now, the Cartel Edition subscrip­tion coffee service is set to launch at 11 a.m., March 2, giving today’s increas­ingly discerning coffee drinkers a chance to enjoy Cartel’s single-origin, whole bean coffee in the comfort of their own homes and offices. Available in install­ments every week ($22 per bag, per install­ment), every two weeks ($24 per bag, per install­ment) or every four weeks ($26 per bag, per install­ment) with ship­ping included, the care­fully curated coffee beans are sourced from all over the world by Cartel’s own Director of Coffee Production, Paul Haworth. Shipments also feature industry news and tips direct from Haworth, who aims to give home-brewers the knowl­edge needed to make their best cup of coffee.

“When we first tossed around the idea of a subscrip­tion service, we did so because customers have been increas­ingly purchasing our coffee for more frequent at-home brewing,” Haworth said. “Brewing at home gives conve­nience and control to the customer, not to mention it it saves you the time and money of stop­ping into a café every day.”

Perks for the First 200 Edition Subscribers
The first 200 to sign on as offi­cial Cartel Edition subscribers at 11 a.m., March 2, will gain access to some special perks, in addi­tion to a new morning pick-me-up roasted to order and shipped straight to their door within two busi­ness days. A special edition gift box bearing a custom, coffee-dyed Cartel Edition bandana, and a customized message from Haworth will accom­pany the 12 oz. coffee bag.

Catch the Cartel Buzz
To be among the first in the nation to expe­ri­ence the next wave of home-brewing, sign up for Cartel Edition here in advance of the offi­cial launch at 11 a.m., March 2. For more, visit CartelCoffeeLab.com.

About Cartel Coffee Lab
Born and brewed in the Sonoran Desert, Cartel Coffee Lab launched in 2007 in Tempe, AZ with a mission of deliv­ering respon­sibly sourced, specialty coffee from across the globe while empha­sizing trans­parency, educa­tion and crafts­man­ship above all else. Boasting six loca­tions span­ning the state including stores in Tempe, Scottsdale, Tucson and Phoenix (including one at Sky Harbor Airport) Cartel Coffee Lab continues to caffeinate the commu­nity with its inno­v­a­tive brewing processes and intriguing inter­na­tional coffees. For all the buzz on Cartel Coffee Lab, visit CartelCoffeeLab.com or connect socially via Facebook, Twitter (@cartelcoffeelab) or Instagram (@cartel).

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