Industry News

Clr Roasters Extends Distribution Throughout East Coast; Youngevity Coffee Subsidiary Wins Ocean State

Bobbie Wasserman - CLRGroupShotYoungevity International, Inc. (OTCQX: YGYI) today announced that their wholly-owned subsidiary CLR Roasters is now distrib­uting its premier gourmet coffee brand, Josie’s Java House single serve pods, through Ocean State JobLot. This account has made an initial purchase that repre­sents over 4,000 boxes of 80 count single serving pods, which is equiv­a­lent to 350,000+ indi­vidual cups of coffee. This extends the distri­b­u­tion of CLR Roasters Josie’s Java House brand throughout the Northeast and should better posi­tion CLR for nation­wide growth of its company-owned brands, Café La Rica and Josie’s Java House.

CLR Roasters supports Youngevity’s busi­ness strategy of offering brands and prod­ucts encom­passing the six top-selling retail cate­gories — in this case, the food and beverage cate­gory, which includes coffee. In an industry where many coffee compa­nies buy coffee beans or finished coffee from brokers, CLR Roasters enables Youngevity to grow, produce, package and sell its own organic, fair trade and sustain­able certi­fied coffee. The Company oper­ates its plan­ta­tion in Nicaragua and main­tains strict quality control stan­dards throughout the life of each coffee bean until it becomes that cup of coffee on the table — the commit­ment is from “field to cup."

"We are excited about the expan­sion of our company owned brands within CLR Roasters. CLR repre­sents the contin­u­a­tion of the founding prin­ci­ples of Youngevity,” stated Steve Wallach, Co-Founder, and CEO of Youngevity. "We are 100 percent account­able for CLR coffee oper­a­tions — and we are deeply proud of the commit­ment to quality and excel­lence apparent in our company owned brands. As part of this pride and our Company's pledge to the concept of bettering lives, we are also working hard to improve the lives of our plan­ta­tion workers and their fami­lies."

"CLR Roasters Josie’s Java House Brand is growing its foot­print through our new rela­tion­ship with Ocean State. Our single serve coffee will now be avail­able for consumers to purchase within their 126 stores located in New York, Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, Rhode Island and Vermont. We are proud of our new asso­ci­a­tion with Ocean State and their excite­ment in offering our triple certi­fied coffee to their guests," continued Dave Briskie, President and CFO of Youngevity.

Acquired in 2011, CLR is a mid-sized coffee roaster divi­sion that oper­ates a 50,000 sq. ft roasting plant and distri­b­u­tion facility. CLR produces gourmet coffees under its own boutique brands, private label brands, and for Youngevity under JavaFit® and Be the Change Coffee. One hundred percent of the profits from Youngevity Be the Change Coffee support oper­a­tions for the Youngevity Be The Change Foundation. CLR Roasters main­tains the following certi­fi­ca­tions: USDA Organic, Fair Trade, Café de Colombia (sustain­ability focused) and OU Kosher. The divi­sion has obtained its Safe Quality Food (SQF level) two Certification.

About CLR Roasters
Youngevity’s coffee manu­fac­turing divi­sion, CLR Roasters, was estab­lished in 2003 and is a wholly-owned subsidiary. CLR Roasters is a mid-sized coffee roaster that produces gourmet coffees under its own boutique brands — Café La Rica®, Josie's Java House®, and Javalution®; manu­fac­tures a variety of private labels for major national chains; and for the direct selling channel under Youngevity International. The company remains one of the largest suppliers in North America to the cruise line industry. CLR was the first entrant into the forti­fied coffee niche with its Youngevity JavaFit® brand. In May 2014, CLR acquired a coffee plan­ta­tion and processing facility in Nicaragua, allowing the entity to control coffee produc­tion and quality – from field to cup.

About Youngevity International, Inc.
Youngevity International, Inc. (OTCQX: YGYI), is a leading omni-direct lifestyle company — offering a hybrid of the direct selling busi­ness model, that also offers e-commerce and the power of social selling. Assembling a virtual Main Street of prod­ucts and services under one corpo­rate entity, Youngevity offers proven prod­ucts from the six top-selling retail cate­gories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewelry, as well as inno­v­a­tive services. The Company was formed during the summer 2011 merger of Youngevity Essential Life Sciences with Javalution® Coffee Company (now part of the company's food and beverage divi­sion). The resulting company became Youngevity International, Inc. in July 2013. For investor infor­ma­tion, please visit For general infor­ma­tion on prod­ucts and services, please visit us at Keep up with our activ­i­ties by liking us on Facebook and following us on Twitter.

Safe Harbor Statement
This release contains forward-looking state­ments within the meaning of the Private Securities Litigation Reform Act of 1995. In some cases forward-looking state­ments can be iden­ti­fied by termi­nology such as "may," "should," "poten­tial," "continue," "expects," "antic­i­pates," "intends," "plans," "believes," "esti­mates," and similar expres­sions, and includes state­ments regarding the expan­sion of CLR Roasters distri­b­u­tion and its posi­tioning for future nation­wide growth. These forward-looking state­ments are based on management's expec­ta­tions and assump­tions as of the date of this press release and are subject to a number of risks and uncer­tain­ties, many of which are diffi­cult to predict that could cause actual results to differ mate­ri­ally from current expec­ta­tions and assump­tions from those set forth or implied by any forward-looking state­ments. Important factors that could cause actual results to differ mate­ri­ally from current expec­ta­tions include, among others, the contri­bu­tion of Ocean State JobLot to CLR Roasters, our ability to expand our distri­b­u­tion of CLR Roasters’ boutique and private label brands of coffee and the other factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2015 and our subse­quent filings with the SEC, including subse­quent peri­odic reports on Forms 10-Q and 8-K. The infor­ma­tion in this release is provided only as of the date of this release, and we under­take no oblig­a­tion to update any forward-looking state­ments contained in this release on account of new infor­ma­tion, future events, or other­wise, except as required by law.

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