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Califia Launches Organic Line; Powers Up Almondmilks with Maca Root, Protein and More

Natural channel leader intro­duces creamy USDA Certified Organic Homestyle Nutmilks in almond, cashew and coconut; adds new range of inno­v­a­tive func­tional enhance­ments and flavors to Almondmilk line

Los Angeles, CA – March 9, 2017 – Califia Farms, the leading nutmilk brand in the natural channel, will unveil Organic Homestyle Nutmilks, its première line of USDA Certified Organic almond, cashew and coconut nutmilks, at Natural Products Expo West.

Dreamily creamy and pack­aged in curvy 750ml bottles, Califia’s Organic Homestyle Nutmilks contain only four ingre­di­ents: nuts, water, oat fiber and a dash of sea salt. In addi­tion, the company announced a range of inno­v­a­tive func­tional enhance­ments and flavors to its Almondmilk line, including the super­food maca root powder, as well as protein, oats, coconut and three new Almondmilk Creamer flavors.

“Our customers have spoken — and we have been hard at work devel­oping our new Organic Homestyle Nutmilks so they taste as uniquely deli­cious as our other prod­ucts, with only minimal, and all natural, ingre­di­ents,” said Califia Farms CEO and Founder Greg Steltenpohl. “The fast-growing segment of consumers who actively seek an organic lifestyle option can now have a completely organic Califia expe­ri­ence: beau­ti­fully pack­aged, deli­cious, clean labeled, and, of course, plant-powered.”

Califia Farms’ new enhance­ments to its existing Almondmilk line add func­tional nutri­ents and ingre­di­ents, along with new flavor formu­la­tions. These include forti­fying its protein-dense Protein Almondmilks (with 8g of protein per serving, compa­rable to an 8oz glass of dairy milk) with the power of maca root. An adap­togen from the Andes, maca root is known for helping to aid stress manage­ment, hormonal balance and energy — without the crash that follows. In addi­tion, the company unveiled Toasted Oats ‘N Almond Almondmilk, made creamier with toasted oats, and Go Coconuts, Califia’s first multi­serve, 100% coconut beverage, which is both natu­rally sweet and full-bodied — and made with zero added sugar.

“At Califia, we like to keep our eye on the nexus of both today’s and tomorrow’s customers, who are always on the lookout for some­thing different, some­thing better,” continued Steltenpohl. “Our nutmilk enhance­ments are designed specif­i­cally for mindful, on-the-go consumers who want a range of clean energy, nutri­tion­ally dense, beverage choices. But, they want it their way — dairy-free, plant-powered, and without all the sugar and synthetic ingre­di­ents typical of other energy and protein drinks.”

The full line up of Califia’s new inno­va­tions are featured at Califia Farms’ Booth #5592, Hall E at Natural Products Expo West March 10 – 12th in Anaheim, CA, and will be avail­able at retailers this month. They include:

• Organic Homestyle Nutmilks (750ml) – Available in three vari­eties — almond, cashew and coconut — these extra creamy nutmilks are made with only four ingre­di­ents — organic nuts, water, oat fiber, and a dash of sea salt — and no added sugar. They are USDA Certified Organic, contain no gums and, like all Califia Farms prod­ucts, are completely vegan, dairy-free, GMO-free, soy-free, carrageenan-free, and gluten-free.

• Protein Almondmilks with Maca (10.5oz) – These deli­cious new formu­la­tions of Califia’s popular protein-enhanced Almondmilks now have 8g of protein from rice and peas, less sugar and 1g of maca root powder per serving. The three distinc­tive flavors include Maca-‘Nilla, vanilla and cardamom; Choc-A-Maca, rich and velvety choco­late; and Maca-Spresso, a smooth jazzy blend of Almondmilk and Califia’s Direct Trade-sourced cold brew coffee.

• Toasted Oats ‘N Almond Almondmilk (48oz) – A creamier Almondmilk made with oats for a cup that adds fiber to your day in a deli­cious way—and with no added sugar.

• Go Coconuts (48oz) — Coconutmilk derived directly from coconut meat blended with the natural sweet­ness of coconut water, and bene­fit­ting from the natural MCT power of coconut — with no added sugar. It is natu­rally sweet, low in calo­ries and provides a full-bodied, creamy non-dairy beverage expe­ri­ence.

• New Almondmilk Creamer Flavors (750ml) — Made with real almond and coconut cream, and no arti­fi­cial ingre­di­ents or trans-fat oils, Dulce De Leche, Irish Cream, and Mexican Cocoa join the Califia Almondmilk Creamer line-up, pack­aged in a curvy, grip­pable PET bottle, designed with a pour spout and flip-cap that allows for controlled dosing, and mini­mizes over/under pouring.

Since its intro­duc­tion in 2011, sales of Califia Farms Almondmilk have grown rapidly, achieving the number one sales ranking in the natural channel , and helping drive overall growth in the nutmilk cate­gory, while its deli­cious arti­sanal recipes and distinc­tive carafe helped pioneer the premi­u­miza­tion of the non-dairy refrig­er­ated case. As the company has expanded its plant-powered inno­va­tions into cold brew coffees and creamers, it has consis­tently achieved double-digit YOY revenue growth.

Expanding along with the growing demand for Califia Farms’ plant-based milks is overall consumer adop­tion of non-dairy milks, and the decline in consump­tion of dairy milk. According to Mintel, non-dairy pene­tra­tion is exploding, with house­hold pene­tra­tion growing from 27.3% in 2013, to 55% in 2016 and the Almondmilk cate­gory projected to grow 36% by 2020, while dairy milk sales are projected to decline 8% by 2020.

About Califia Farms (pronounced “Cal-ah-FEE-yuh”)
Inspired by Queen Califia, the myth­ical name­sake of the state of California, and headed by beverage visionary Greg Steltenpohl, Los Angeles-based Califia Farms was founded in 2010 and is one of the fastest-growing natural beverage compa­nies in the U.S. The company is leading the way in the plant-based food and beverage revo­lu­tion, creating inno­v­a­tive, healthy and great-tasting premium bever­ages that make it easy for consumers to go ‘plant-powered’ and live dairy-free, without compro­mise. The company also leads the next wave of coffee inno­va­tion and is the best-selling cold brew coffee brand in the natural channel. In 2015, Califia Farms was named “Brand of the Year” by BevNet, and a “Breakout Brand” by Beverage World.

Join the conver­sa­tion with @CalifiaFarms on Facebook, Twitter, Instagram and Snapchat.

Califia Farms Media Relations
mWEBB Communications
Melanie Webber, (424) 603‑4340, melanie@mwebbcom.com
Cassandra Cavanah, (818) 397 4630 cassandra@mwebbcom.com

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