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The Kruve Sifter Can Make Any Coffee Taste Better

TORONTO, ON — January 2017 — A creative Toronto-based company, KRUVE Inc., has devel­oped a product that can make any coffee taste better, regard­less of the brew method or grinder that is used.

With coffee lovers around the world becoming increas­ingly inter­ested in the science behind the perfect cup, every second, gram, and degree is impor­tant. However, until now, grind size has been mostly arbi­trary. A typical coffee grinder uses a numer­ical dial that can be set within a range of fine, medium, or coarse. But how does one accu­rately quan­tify fine, medium, or coarse in a way that is replic­able and reli­able? Often, coffee recipes employ vague compar­isons such as, sugar or sea salt. Not only is sea salt some­what of an arbi­trary size, but grinders cannot ensure a uniform sea salt size. As a result, many compa­nies set out to improve the grinder itself. However, even the best grinders on the market work by shat­tering the coffee bean into tiny frag­ments. This results in uneven coffee grinds that are split into an array of Fines (smaller pieces) and Boulders (larger pieces).

The KRUVE Sifter solves the problem of uneven grind size using a tiered sifting system. With two tiers and up to twelve inter­change­able sieves, the KRUVE Sifter can provide up to 66 possible coffee grind sizes without any of those Fines or Boulders. No different than cooking your favourite meal — if you have ingre­di­ents of multiple sizes, the smaller pieces will be over-cooked or burnt and the larger sized ingre­di­ents will be under-cooked or raw. With the KRUVE Sifter, you pour in your coffee grinds, shake, and voila! A perfectly even grind, every time. As company co-founder Mark Vecchiarelli notes, "Many have tried to perfect the grinder, but we perfected the grind.” That is also not to say one does not need a good grinder. In fact, the KRUVE Sifter compli­ments and even enhances the very best coffee grinder. Also, in many kitchens and coffee shops around the world, the KRUVE Sifter is being used as a handy cali­bra­tion tool for all grinders, from the inex­pen­sive home brewing models to the more expen­sive commercial-grade models.

The KRUVE Sifter has been used by several world famous barista cham­pions in numerous inter­na­tional compe­ti­tions and has even been called “The anchor of my signa­ture drink!” by Canadian champ Benjamin Put. Learn more about the KRUVE Sifter on kruveinc.com and be among the first in the world to taste coffee the way it was meant to taste.

Quick Facts
• Great coffee requires uniform grind size. The KRUVE Sifter uses two tiers of sieves to remove both Fines (small parti­cles) and Boulders (large parti­cles) created by grinders.
• With up to 12 inter­change­able sieves, the KRUVE Sifter allows for 66 possible grind size combi­na­tions, providing the brewer full control over their grind.
• The KRUVE Sifter provides a stan­dard­ized language for grind size, which can be used when sharing recipes. Arbitrary grind sizes no longer need to be accepted as the norm.
• Incredibly accu­rate grinder cali­bra­tion tool. Optimizing grinder via micron-level preci­sion. • Home brewers can now enjoy compe­ti­tion level coffee.

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