Industry News

Nobletree Coffee Opens First Shop

Nobletree proudly intro­duces the opening of its first coffee shop in the World Trade Center in Downtown Manhattan on April 4, 2017. Nobletree owns and oper­ates two Cup of Excellence award-winning farms and two milling oper­a­tions in Brazil, as well as a dedi­cated roaster in Red Hook, Brooklyn. As custo­dians of the coffee from start to finish, the first retail loca­tion is the final step in the journey.
Nobletree’s flag­ship coffee shop will roast beans on premise, making it the most visible roaster in the city. A sleek coffee bar design focuses on brewing methods that are more visible to guests including a Modbar and a pour-over station adja­cent to taps for cold brew and other kegged bever­ages. Glass walls give passersby a full glimpse into the bright space featuring refur­bished wood fixtures. Primarily catering to guests coming in for a grab-and-go coffee, the loca­tion will also include several seats in front of the pour-over station. The shop will offer an assort­ment of baked goods, savory bites, and pastries, including items such as Pão de Queijo (PDQ-Brazilian Cheese Bread), Zucchini Walnut Loaf, and an Arugula Strawberry Salad from Padoca Bakery.

Nobletree’s flag­ship Dromedaire Cuvée and Reverence Espresso from the Brazilian farms will be main­stays of the café menu of Lattes, Cappuccinos, Macchiatos, and Mochas along with Cold Brew on tap. The company’s port­folio of whole beans will be avail­able for purchase onsite, featuring coffee from the Cup-of-Excellence winning farms and a rotating selec­tion of single origin coffees respon­sibly sourced from around the world. Nobletree’s Cold Brew Coffee, pack­aged in an elegant 1.5L Astropaq® Pouch, will also be avail­able to grab-and-go.
The Nobletree coffee shop is located at 4 World Trade Center, Balcony Level C1, just below Eataly. Guests can use the Cortlandt or Liberty Street entrance and descend the elevator to the corner unit. More trans­porta­tion infor­ma­tion is avail­able here.
Nobletree will open from 6AM-9PM Monday through Friday, and from 8AM-9PM on Saturday and Sunday.

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