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From Seed to Cup — Exciting Coffee Video

Boutique Coffee Company, Coperaco, launches "Every Cup is a Journey" campaign with release of inspi­ra­tional video

March 27, New York, NY — Coperaco, a New York based boutique coffee company has today released the first in a series of videos which shows the journey of their coffee bean from seed to cup. The "Every Cup is a Journey" campaign (#everycu­pisajourney) gives an insight into the roasting process for premium coffee — with a focus on commu­nity. For Coperaco, the journey for the perfect coffee bean is built on a foun­da­tion of good rela­tion­ships with farmers and local commu­ni­ties. The team at Coperaco keep one foot in the farm and one hand in the kitchen to ensure they produce the perfect cup of coffee. The "Every Cup is a Journey" campaign is a tribute to all Coperaco's part­ners, clients and green coffee producers who took part in the journey.

The first instal­la­tion of these videos can be seen here:

“My rela­tion­ship with fruit started at small farm in the south of France with its ever-changing seasonal colors still vivid in my mind. From the selec­tion of fresh ingre­di­ents, to the art of roasting; from an excel­lent service to the aromas and flavors of a perfect cup of coffee, I describe Coperaco as the result of a wonderful journey,”Johan Pesenti, Founder of Coperaco commented. “Every cup of coffee is only possible after of a long metic­u­lous process. We hope that with each cup, we bring you along a personal journey, with aromas and favors from nearby places and far flung corners of the world. As we like to say, every cup is a journey."

Coperaco currently serves its journey in a cup in collab­o­ra­tion with respected part­ners such as St. Regis, Barclay Hotel, Alain Ducasse, Guy Savoy, WeWork, Maison Kayser, Laduree, Greecologies, Il Buco and many others. Coperaco part­ners with top chefs and culi­nary insti­tu­tions around the world, as well as with arti­sans they meet on their journey, who enrich the industry with one of a kind prod­ucts, such as Galtiè Ceramics, with whom they create hand crafted coffee cups in St Quentin, Provence, France. Coffee lovers can shop for Coperaco prod­ucts online at


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