Distribution & Partnership

Loring Signs Exclusive Distribution Agreement with Shanghai Fortunecaffe Co.

Expands sales and support network for China and Hong Kong

SHANGHAI, CHINA ─ March 28, 2017 ─ Loring Smart Roast Inc. announced today that Shanghai Fortunecaffe, Co. is now the exclu­sive distrib­utor of Loring coffee roasters and acces­sories in China and Hong Kong. With this new rela­tion­ship, Loring looks to strengthen its posi­tion in Asia’s growing specialty coffee industry by offering high quality, effi­cient and eco-friendly roasting prod­ucts. In addi­tion to sales, Shanghai Fortunecaffe will provide support services to customers in China and Hong Kong utilizing factory trained tech­ni­cians.

“The China market repre­sents an exciting oppor­tu­nity for us,” said Dennis Vogel, Director of Marketing and Sales for Loring Smart Roast. “We expect that the growing interest in specialty coffee will trans­late into increased demand for precise and effi­cient coffee roasting machines. Shanghai Fortunecaffe has earned an excel­lent repu­ta­tion in the specialty coffee industry. Working with them will enable us to deliver better value for our current and future customers in China.”

“At Shanghai Fortunecaffe, we are excited not only because we are distrib­uting one of the most tech­no­log­i­cally advanced roasters in Loring, but also the growth it will bring to the China market,” said Douglas Chang, Head of Sales and Marketing for Shanghai Fortunecaffe. “In our opinion, we are helping to shape an inno­v­a­tive brand’s future in China, which is more impor­tant to us than mere mone­tary gains alone. Shanghai Fortunecaffe will be utilizing the upcoming Shanghai Hotelex (booth #E6D60) as a plat­form to launch Loring into orbit, in a collec­tive effort with our coffee loving part­ners.”

About Loring Smart Roast, Inc.
Loring Smart Roast designs and manu­fac­tures the most inno­v­a­tive coffee roasting solu­tions in the world, along with destoners, bean carts, and custom roaster acces­sories. With coffee roasters oper­ating in more than 30 coun­tries, Loring supplies clean and effi­cient roasting solu­tions to specialty coffee roasters around the world. Roastmasters using Loring roasters have won top coffee honors, including 1st place at the World Roasters Cup in Taiwan.

About Shanghai Fortunecaffe Co.
Fortunecaffe was founded through its founder Gordon’s love of coffee, first started in the early 1990’s in Taipei Taiwan as an illy distrib­utor. Its Shanghai branch was launched in the early 2000’s, with the accep­tance of coffee booming, Gordon decided to take his talent to the other side of the Taiwan strait to help further the growth of coffee commu­nity. SFC initially started distrib­uting illy and La Cimbali in China, later on in 2003 added La Marzocco to its offering, and late in 2016 secured the chance to distribute the most tech­no­log­i­cally advanced roaster in the market to its port­folio. Fortunecaffe’s core-values are Honesty, Responsibility and Sustainable Growth, which has never changed through 20 plus years in the coffee busi­ness.

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