Industry News

Astoria Sponsors the USCC Latte Art Throw Down in Seattle!

Next April Seattle will host the 2017 edition of the Global Specialty Coffee Expo, one of the most appealing events to all the specialty coffee lovers around the world.

On the occasion of the Launch Party, organized on April 20th at 6 pm at the Seattle Paramount Theater, the most creative and skilled US baristas will compete against each other during the United States Coffee Championship (USCC) Latte Art Throw Down.

During this single elimination tournament organized by the Specialty Coffee Association (SCA), that will give the 32 participants the opportunity to show their abilities, the official espresso machines will be Plus4Champions, specifically designed to guarantee a constant quality both during extraction and brewing of the espresso in high level competitions like these.

One of the peculiarities of this competition is the kind of milk the baristas are going to use, that will be of vegetable origin. At each round the competitors will have to prove to be able to make excellent cappuccinos using soy, almond, coconut and rice milks, then choosing one of these to use during the finals.

Judges will evaluate the visual quality of the foam, the contrast between the surface of the espresso and the milk, the position and dimensions of the pattern in relation to the cup, the originality of the idea and the level of technical difficulties required to realize it. They will then crown the winner, who will receive an Astoria espresso machine as prize.

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