Pacific Coast Coffee Association 84th Annual Convention, Sept. 15-17, 2016 Squaw Valley, Lake Tahoe

High in California’s Sierra Mountains, Squaw Valley was the site of the 1960 Winter Olympics. The PCCA chooses such settings so their members cannot only enjoy educational speakers, meetings, cocktail hours, exquisite meals, golf and croquet, but also each other’s company in spectacular outdoor settings. It’s “Work hard, Play hard” for this West Coast based trade association that realizes good business can mean making good friends; that sharing memorable experiences together creates bonds that form trusted working relationships.

As Roast Magazine Publisher Connie Blumhardt describes her first convention: “It definitely tilted towards the social end of the scale, and this is precisely why it works…the event felt like a family reunion with plenty of room for the new in-laws… For those who made the real effort, long lasting connections were forged.”

Email: [email protected], (925) 335-2428

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