Lavazza invites New York to celebrate the start of an amazing summer with FREE cold brew coffee for all ticketed Guggenheim Museum visitors. Museum patrons will be able to sip complimentary Lavazza cold brew coffee in the iconic museum rotunda and view Visionaries: Creating a Modern Guggenheim, a remarkable exhibition sponsored by Lavazza in celebration of the 80th anniversary of the Solomon R. Guggenheim Foundation.
Lavazza has a strong link with the Guggenheim organization, having partnered with the Guggenheim Museum in New York since 2014 with onsite product offerings and sponsorship of four critically-acclaimed exhibitions to-date. The brand additionally took a major step in its ongoing commitment to promoting arts and culture around the world with the announcement at this year’s Venice Biennale of a multi-year collaboration with the Peggy Guggenheim Collection in Venice. The brand’s Global alliance with the Guggenheim organization provides Lavazza with the continued opportunity to help bring impactful exhibitions to life and provide museum patrons around the world with authentic Italian coffee experiences.