Distribution & Partnership

Wega to Attend the Milan Motorcycle Show!

giulia-pregnolato-_mg_0321_jasonWega Macchine per Caffè is to be the official partner of the Da Boot team for the EICMA International Motorcycle Exhibition, an important international event in the motorcycle world, taking place in Milan from 8th to 13th November.

The team, which is captained by Alvaro dal Farra, will have its own exhibition area, including a very special coffee corner. In pride of place will be a shining Limited Edition Polaris machine with a lasered silk-screen design.

Wega will be offering strong&tough coffees, enabling visitors to tackle the six days of the exhibition at full throttle.

The Fiera Milano exhibition centre will provide the backdrop for an unmissable event for motorcycle lovers. With over 100 years of history, and set to shape the future, EICMA is an incubator for new trends, and never fails to wow the thousands of visitors that flock to see the latest developments on its stands each year.

In the Da Boot exhibition area, guests will be able to enjoy not only a distinctive Wega coffee, but also a Paddock Zone, four hospitality areas and an Action Zone. Here, 20 daring riders will show off their outstanding acrobatic moves on three awe-inspiring launch ramps throughout the six-day event!

Visitors to EICMA will be able to admire the exhibitors’ stands and visit five special areas: the Safety Area, which aims to raise awareness of motorcyclists on the road; the Temporary Bikers Shop Area, where visitors can pick up great deals on top brands; the EICMA Custom Area, devoted to exclusive artisanal works of art; the E-Bike Area for fans of ecological, smart, pedal-assisted bikes; and the Start up & Innovation Area which will provide a space for new, innovative businesses in the motorcycle sector.
See you there for a great coffee and a truly outstanding biker experience!

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