Distribution & Partnership

Wega to Attend the Milan Motorcycle Show!

giulia-pregnolato-_mg_0321_jasonWega Macchine per Caffè is to be the offi­cial partner of the Da Boot team for the EICMA International Motorcycle Exhibition, an impor­tant inter­na­tional event in the motor­cycle world, taking place in Milan from 8th to 13th November.

The team, which is captained by Alvaro dal Farra, will have its own exhi­bi­tion area, including a very special coffee corner. In pride of place will be a shining Limited Edition Polaris machine with a lasered silk-screen design.

Wega will be offering strong&tough coffees, enabling visi­tors to tackle the six days of the exhi­bi­tion at full throttle.

The Fiera Milano exhi­bi­tion centre will provide the back­drop for an unmiss­able event for motor­cycle lovers. With over 100 years of history, and set to shape the future, EICMA is an incu­bator for new trends, and never fails to wow the thou­sands of visi­tors that flock to see the latest devel­op­ments on its stands each year.

In the Da Boot exhi­bi­tion area, guests will be able to enjoy not only a distinc­tive Wega coffee, but also a Paddock Zone, four hospi­tality areas and an Action Zone. Here, 20 daring riders will show off their outstanding acro­batic moves on three awe-inspiring launch ramps throughout the six-day event!

Visitors to EICMA will be able to admire the exhibitors’ stands and visit five special areas: the Safety Area, which aims to raise aware­ness of motor­cy­clists on the road; the Temporary Bikers Shop Area, where visi­tors can pick up great deals on top brands; the EICMA Custom Area, devoted to exclu­sive arti­sanal works of art; the E-Bike Area for fans of ecolog­ical, smart, pedal-assisted bikes; and the Start up & Innovation Area which will provide a space for new, inno­v­a­tive busi­nesses in the motor­cycle sector.
See you there for a great coffee and a truly outstanding biker expe­ri­ence!

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