Business and glamour at Host

Business and glamour: at Host, the latest from the hospitality industry wins over international operators and trend-setters. Reactions from buyers and exhibitors.


187,602  (+24.3% compared with 2015) professional visitors, of whom 39% were from overseas.

The areas experiencing the fastest growth included: Europe, China, the US, Russian-speaking countries and the Middle East

2,165 exhibitors from 52 nations: 1,322 Italians (+4.4%) and 843 foreigners (+13.4%). Over 500 events

Milan, 30th of November 2017 – After five days of intense networking across the latest trends and businesses, Fiera Milano saw on October 24, 2017 the end of HostMilano, the world’s leading exhibition for hospitality in its different shapes and forms. The results of this 40th edition are underlined by the numbers: professional visitors totalled 187,602 (+ 24.3% compared to 2015), of which 38.8% were international guests from 177 countries (72,699, +20.4% compared to 2015). Double-digit increases from non European countries: the area generating the highest visitor increase is Oceania with +52,8%, followed by Latin America, +31%; the Middle East +25,8% and Africa, +11%.  As regards the single countries we must mention the Asia Pacific area with +66% from Australia, followed by Japan, +41% and New Zealand, +19%. From the Middle East worth mentioning Israel, +38%, and from Latin America Brazil, +6%. Great success also from the focus countries of this edition: +38,5% from Canada, +6,8% from the EUA, and +32% from the USA.

As well as the European countries, China, the USA, the Russian region and the Middle East ranked among those generating the highest visitor flows. Not to mention substantial numbers from particularly distant or unusual countries such as Australia, New Zealand, Cambodia, Polynesia and several African countries like Botswana, Burundi, Eritrea.

More than 20 the new countries present at the show for the first time, such as Christmas Island, Mariana Islands, Samoa; from the Indian Ocean, visitors from Seychelles, and from the Himalayan slopes visitors from Nepal, from Sub Saharan Africa visitors from Rwanda, Zambia and Zimbabwe.

The exhibition floor was mostly made up of purchasing managers and company decision-makers, also from far away markets, notably including over 1,500 hosted buyers with specifically chosen profiles from all over the world, some of whom had been identified also thanks to close collaboration with the ITA-ICE Agenzia.

“Host is a success story – comments Fabrizio Curci, CEO and Director General of Fiera Milano Spa –; with a rise of 24.3% in the number of professional visitors, Host confirms its status as a true point of reference in the hospitality industry, the place where its different sectors meet to mould the trends of tomorrow and to do business and networking. In particular, the flows of foreign visitors are growing by double figures, reaching +20.4%: decision-makers and buyers are also arriving from more distant countries, eager not to miss the event.”

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