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Krystal puts former Krispy Kreme exec in CFO slot

The Krystal Company has a new face in the CFO’s office. This week, Berry L. Epley, a 20-year veteran of the industry, took the financial reins at the burger brand, a news release said.

“Berry has an astute business mind with the financial vision and insight to strengthen our market presence, create strong franchise relationships, and drive bottom-line performance across the board,” CEO Omar Janjua said in the release. “His involvement will be instrumental in the continued long-term success of one of America’s favorite restaurant brands.”

Epley is former chief accounting officer for Krispy Kreme Doughnuts Inc., where he was responsible for all financial accounting, public reporting and SEC compliance among other things.In that role he developed a treasury function that enhanced cash forecasting, reduced risk and improved working capital. He also was a key member of the transaction team that shifted Krispy Kreme from a publicly-traded company to a private company.

Prior to that role he orchestrated multi-million-dollar acquisitions and purchases and managed capital market transactions, cost reductions, and a refinancing for The Pantry, Inc. and spent his early career with PricewaterhouseCoopers LLP, overseeing a wide range of financial tasks for the firm’s various corporate clients.

“I am honored to be part of such a respected restaurant brand,” Epley said in the release. “Two thousand eighteen is going to be a year focused on maximizing opportunities and strengthening our position in all the markets Krystal currently serves. I hope to apply my expertise and insight towards achieving ever-greater performance for this storied brand.”

The 85-year-old brand has more than 360 locations in 11 states.

 

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