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Starbucks wants iced coffee, cold brew and draft beverages to be your afternoon pick me up


Starbucks Corp. wants to expand its reach beyond the morning coffee routine with a focus on driving traffic to its stores in the afternoon, when customers want to drink cold beverages instead.

“We have a big opportunity to leverage our core beverage platforms, particularly in iced coffee, tea, cold brew and draft beverages, all of which skew toward the afternoon,” Starbucks Chief Executive Kevin Johnson said on the latest earnings call, according to a FactSet transcript.

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