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Japan proclaims January 9 Blue Mountain Coffee Day


The Japanese have legislated that January 9 be proclaimed Jamaica Blue Mountain Coffee Day in Japan in recognition of that date on which the largest shipment of the product left Kingston to the Asian country in 1967.

That followed the first direct shipment in March 1953 by Keble Munn of Mavis Bank Coffee Factory.

The date has also been adopted locally. Norman Grant, chairman, Jamaica Coffee Exporters Association (JCEA), said on Monday that the celebration of both locally and in Japan is part of the initiative to reposition the brand, which he believes is currently valued at approximately US$500 million.

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