For Roasters & Retailers

An SF Coffee Company Wants to Build a Radically Inclusive Cafe in Berkeley


Diversity and inclusion will be the focus of a new coffee shop headed for North Berkeley. Wrecking Ball Coffee Roasters is opening its second Bay Area location in the former Philz Coffee space at 1600 Shattuck Avenue, hopefully by early May.

“It’s really about building the trust in the community, in potential investors’ eyes, and for us as well — that the vision we have is something we can make real,” Cho told Eater SF. “Berkeley feels like a good spot for that, better than Cow Hollow. That’s not somewhere you launch something about diversity and inclusion.”

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