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Saving The Earth, One Cup Of Coffee At A Time

From forbes.com

With more than 8 trillion pieces of plastic dumped in the world’s oceans each year, and 91% of plastic going un-recycled, the business of recycling is a huge market opportunity.

However one start-up founder isn’t satisfied with creating a recyclable product; instead he’s intent on changing the consumer mindset around recycling and single-use items.

“Even if we recycled at a rate of 100%, that wouldn’t be the answer,” explained David McLagan, the Australian-born founder of Ecoffee Cup. “We believe recycling just a way of allaying consumer guilt.

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