For Roasters & Retailers

The Absolute Most Important Factor in Brewing Great Coffee

From: yahoo.com

You’ve met someone who has declared that coffee has to be strong in order to be “worth it.” Maybe it’s your dad. Maybe it’s you friend Patricia. Maybe it’s your roommate Kevin. (Classic Kevin.) There are people out there that load up their coffee maker or pour over cone or on-the-go press or espresso machine with a ton of extra coffee grounds in order to get “a more flavorful, caffeinated cup.” These people will claim they can only get through the morning with an extra-strong cup. If you know people like this, get in touch, sit them down, and tell them that they’re wrong.

Because they’re living a lie. More coffee doesn’t mean stronger or better coffee.

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