For Roasters & Retailers

Dear Starbucks, I Think You’re Confused

From: dairyherd.com

I’m exhausted. Not only am I tired of large chains and celebrities pointing fingers at agriculture to reduce Green House Gasses (GHGs). I’m tired because there’s a spunky, independent and wildly determined two-year-old at my house. What’s worse, I can’t run to town to get a Starbucks. That’s because the coffee giant recently announced they’ll be encouraging customers to turn away from dairy and toward plant-based beverages in an effort to reduce their carbon footprint.

Really, I wouldn’t run to Starbucks anyway because I prefer a local coffee shop in our town, but I do love a half sweet vanilla latte from Starbucks when I’m on the road. The consistency between locations is hard to beat.

According to Bloomberg, the milk used by Starbucks accounts for just 0.3% of U.S. milk production. However, the decision to formally denounce dairy and declare an emphasis on non-dairy options may encourage other food-service outlets to follow suit.

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