For Roasters & Retailers

What’s the best reason to go to Pour, Charlotte’s first coffee festival?

Why should you give up a couple of Saturday hours and $10 to go to Pour, Charlotte’s first specialty coffee festival, on March 3 at Unknown Brewing?

Sure, you can test dozens of coffees from around the world, and you can get your coffee geek on with things like the ” Flavor Wheel Exploration Room.” But when we asked the co-organizer, Diana Mnatsakanyan-Sapp of Undercurrent Coffee, why you should go, she had a practical answer:

“You can talk to your coffee roaster when there isn’t a line of under-caffeinated people behind you.”

You know what she means: You’re tapping your foot on your morning coffee stop, already facing a wait for that pour-over, and some coffee newbie ahead of you wants to know the difference between medium and dark roast or why Somali is better (or not) than Costa Rican.

At Pour, the coffee pros will actually have time to give you an answer, and show you the difference.

“You might go to Summit (Coffee) and like something better than something else, but you don’t know why,” she says. “The roaster will be there to explain it.”

While there will be a lot of coffee pros there, she said, there will be a lot of stuff for the regular-joe Joe’s.

“This is geared toward the normal coffee consumer,” she says. “If you taste six wines or beers, you can understand the differences. This is like that, with a lot of comparative tasting.”

Note this, too: Pour originally was planned for the event space at Suffolk Punch, but that location wasn’t ready. So now Pour will be held from 10 a.m.-3 p.m. March 3 at Unknown Brewing, 1327 S. Mint St.

Tickets are on sale now here. If you hurry, your $10 ticket will also get you a swag bag with freebies and a tasting mug.

By Kathleen Purvis


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