Top News

J.Crew has hired the Starbucks executive who transformed the coffee chain into a tech innovator

From www.recode.net

Adam Brotman, a longtime Starbucks executive who helped mold the Seattle coffee giant into one of the most technologically advanced retailers, is leaving the company after nine years for a top role at J.Crew.

Brotman will join J.Crew as president and chief experience officer and report to new CEO Jim Brett, who replaced legendary chief executive Mickey Drexler this summer.

Brotman was most recently the top executive overseeing Starbucks stores but is perhaps best known for the work he did in previous digital-focused roles. As chief digital officer, Brotman oversaw the launch of Starbucks’ popular “mobile order and pay” smartphone feature — which now accounts for 11 percent of total transactions at Starbucks-owned stores.

Read more

To Top