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Nestle puts B450 million into developing healthier coffee

From www.bangkokpost.com

Nestle, the Swiss multinational food and drink firm, is set to spend 450 million baht on developing technology at its factory in Chachoengsao province to produce a new premium instant coffee as part of its regional strategy to focus more on quality and less on sugar, in keeping with consumers’ changing behaviour.

Audrey Liow, chairwoman and chief executive of Nestle Indochina, said Nescafe Gold Crema is the company’s first premium pure soluble coffee product developed to meet the preferences of discerning Thai…

“Premium coffee consumption in Japan and Russia accounts for about 50% of the total coffee markets there, and we hope the trend will continue in Thailand in the foreseeable future,” Mrs Liow said.

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