For Roasters & Retailers

Cult Los Angeles Coffee Shop Alfred Is Hitting Austin

From austin.eater.com

Aesthetically pleasing Los Angeles coffee mini-chain Alfred is expanding into Austin for its first non-California or Japan location. The coffee shop will be found in the lobby of forthcoming downtown spot the Line ATX Hotel, which is set to open in late spring 2018.

The fashionable coffee shop is known for its Stumptown coffee, the famous phrase “But first, coffee.” (trademarked and all, often displayed in fun neon on the cafe’s walls) and accompanying hashtag #butfirstcoffee, tile designs, tea, and breakfast burritos, all of which will be found at the Austin location. There will be an Austin-specific coffee sleeve too.

The Austin location of Alfred will boast of exclusive Texas-only drinks. First, there’s the Green Eye, which consists of a matcha shot paired with one of the shop’s iced teas, either the white coconut or rosy black. Then there’s the Oats and Honey latte, with oat milk, local wildflower honey, and two espresso shots.

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