In light of the fact that millennials are killing off all sorts of household mainstays, it shouldn’t be a surprise that more brands are looking to re-brand to entice that younger market.
Folgers, it turns out, is no different. The famously ground and freeze-dried coffee brand is turning over a new coffee plant leaf, launching a new line named “1850 by Folgers.”
“1850”? you might be wondering. About that: As part of its attempt to attract the elusive millennial market, the company resorted to emphasizing its early San Francisco roots, according to the Wall Street Journal.
And if the company’s press release is any indicator, it’s not being shy about expressing a desire to take back a piece of that artisanal coffee purveyor.