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Why personalized coffee cups get recycled more often

From www.theglobeandmail.com

Market researchers already know plenty about consumers – especially what entices us to spend our hard-earned money on things such as a new shirt, shoes, lunch or latte.

But what happens to that product after it is no longer needed or wanted?

 It’s a question that has long captured both the personal and professional interests of Jennifer Argo, the Carthy Professor in Marketing at the University of Alberta’s school of business in Edmonton.

“I want to shed some light in this area with a focus on identifying ways in which we can increase the likelihood a product that is headed for the trash can ends up in a recycling bin instead – [anything] that increases our chances of a green future for my kids,” she says in an e-mail.

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