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Dunkin’ Donuts digs deeper in breakfast sandwich business

Aside from two new spring doughnut offerings, Dunkin’ Donuts is increasing its investment in breakfast sandwiches to put some heartiness in its morning meal market presence. Two new sandwiches and a pair of spring doughnut offerings — mint brownie and spring fling — make up the early spring LTOs for the chain, a news release said.

The brand continues its commitment to seasoned bacon breakfast sandwiches with a new brown sugar chipotle bacon variety that includes a double portion of caramelized brown sugar-chipotle bacon, along with egg and cheese on a croissant. That combination is available as a wrap, as well. The chain is also featuring a double sausage sandwich.

“We are constantly evolving our menu to bring our guests exciting new food options that pair perfectly with our signature coffee,” Dunkin’ Donuts U.S. CMO Tony Weisman, said in the release. “The new brown sugar chipotle bacon breakfast sandwich features seasoned bacon that combines the sweetness of rich brown sugar with a touch of heat, while the double sausage breakfast sandwich is a new twist on a classic breakfast sandwich.”

The company did not disclose how long these latest LTOs would be available. Dunkin’ Donuts now has more than 12,400 restaurants in 46 countries worldwide.


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