Massimo Zanetti Beverage USA (MZB-USA) has named Eric Van De Wal Senior Vice President of Sales & Marketing.
In his new role, Van De Wal will be responsible for executing corporate strategic plans for sales and marketing designed to maintain and grow MZB-USA’s role as a coffee industry leader.
“Eric is recognized as a strategic marketing executive with extensive experience in brand management, product innovation, and driving profitable growth in multiple consumer packaged goods categories.” said MZB-USA President & CEO John Boyle. “His considerable experience in product development and innovation will play a crucial role in the continued success of our business. We’re pleased that he’s joined us here at MZB-USA and welcome him to Hampton Roads, the caffeine capital of the East Coast.”
Van De Wal’s career spans increasingly senior positions at major CPG companies such as Mars, Johnson & Johnson, and Snyder’s-Lance. Throughout his career as a senior executive, Van De Wal is credited for the implementation of new brand strategies and product innovation, along with building strategic customer partnerships and pinpoint execution, which have resulted in breakthrough growth and category-leading sales on a global scale.
Van De Wal received a B.S. degree in Business Administration from Montclair State University (1988); completed the Executive Business Program of the Darden School of Business at the University of Virginia (1996); and earned his M.B.A. from Rensselaer Polytechnic Institute, Lally School of Management (1998).