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Royal Cup Coffee & Tea Rebranding


Birmingham’s Royal Cup Coffee & Tea announced this week it is consolidating its family of products and reimagining them into four core brand identities.

After 18 months of planning, the company plans to roll out the brands over the next several months throughout the U.S. and Caribbean. The four brands, which offer callbacks to the company history are Prideland, Royal Cup Signature, ROAR and H.C. Valentine.

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