From Origin

Jump Creates Launch Film For Yemen Coffee Producer

From: prolificnorth.co.uk

Dubai-based Sabcomeed aims to not only export coffee from Yemen, but also to improve farmers’ conditions and make a positive impact on the environment in the country.

The film, made in collaboration with Yemen-based Comra Films, highlights the country’s coffee growing heritage and touches on its recent struggles.

Jump ’s Creative Director, Larner Caleb, said: “Our client wanted to shine a light on the far-reaching journey Yemeni coffee has taken so far––one that currently contrasts hugely with the plight of the country’s people and the restrictions placed on them.

“So for us, a very strong brand purpose around conscious consumerism made for a truly meaningful story to tell the world.”

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