The center also showcases its work with local communities, including that of Starbucks Farmer Support Center in Sumatra, an organization that conducts research to develop disease-resistant varietals to support efforts to make coffee a more sustainable agricultural product through the Sustainable Coffee Challenge. This effort is a collaboration between companies, governments, NGOs, research institutions and others to make coffee sustainable.
Starbucks is not the only brand to showcase its coffee growing efforts, however. McDonald’s, which also is a partner of the Challenge, set up a pop-up replica farm in Chicago to provide a learning experience about growing coffee sustainably, according to Restaurant Business. The chain said in a statement that 84% of its U.S. McCafe coffee is sustainably sourced, bringing it on track with its goal of having all of its coffee globally coming from sustainable sources. Restaurants have also been partaking in a popular trend of growing their own produce in recent years to highlight the benefits of farm-to-table.