Cannabis and coffee are similar industries in many ways.
Both markets grow from a strong love for a plant (cannabis/coffee beans), both have developed a multitude of processing options (THC activation methods/roasting levels) and their customers enjoy a wide variety of consumption methods (flower, concentrates, etc./espresso, drip, cold brew, etc.).
It’s natural for these industries to blend well. Cannabis brands including Willie’s Reserve and Jane West have launched lines of CBD coffees. Investment groups including Canaccord Genuity believe beverages infused with THC and CBD have the potential to become a $600 million market in the next four years.
Savvy cannabis brands should take note of these six artisan coffee branding practices to generate buzz around their cannabis business.