For Roasters & Retailers

The Normcore Cult Of Flavored Coffee Creamer


Like all food and beverage trends, fads in the coffee world come and go. Just look at the menu board of your closest Starbucks, where the typical lattes and cappuccinos share space with nitro cold brew, single-origin beans, and the occasional Instagram thirst trap like the Unicorn Frappuccino. Indie coffee houses aren’t immune, either, what with the recent surge in turmeric lattes and the infamous oat milk shortage. But as coffee trends wax and wane, one saccharine-sweet, artificially flavored coffee accompaniment has, for millions of coffee drinkers, remained omnipresent: coffee creamer.

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