For Roasters & Retailers

In Floyd, Red Rooster Coffee Is A Small Town Roaster With Big Ideas


Floyd is a tiny town situated in the mountains of southern Virginia. On a crisp winter morning with impossibly high skies, blinding sun cut through the hilly scenery, granting occasional peeks of dilapidated farmhouses, tractor dealerships, and mountain streams.

I’d heard of Floyd, a hippie town in the middle of nowhere with a population of less than 500—an anomaly that betrayed its rural surroundings with a vibrant music scene, art galleries, the East Coast’s premier yurt-manufacturing company, and a progressive coffee roaster that was winning awards in national coffee festivals and competitions. A few winding roads past fields and forests finally brought me to the cafe.

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