“Buscamos a mis enemigos,” says Raul Perez, jogging toward his coffee fields in the mountains of western Guatemala—let’s go find my enemies.
His farm, Finca La Soledad, sprawls across 220 acres. Trees planted to shade the coffee plants—yucca, Inga, mango—stud the landscape, the whole green mass of which is sheathed in a silvery mist. Behind Perez looms Volcan de Fuego, Central America’s largest active volcano and the source of his farm’s rich soil. In front of him, a Samsung Galaxy phone displays the nostrils and toothy smile of Norbert Niederhauser, the Austrian-born chief executive officer of Cropster, a startup fashioning data-tracking and communication tools for the farmers, importers, roasters, and sellers that make up the global coffee industry.