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Stealth Firm Looks to Dominate US Beverages, Consumers say …


JAB, an almost 200-year-old German firm, has been quickly establishing the company as a major force in the U.S. with its acquisition of coffee and other beverage-related concepts. The Wall Street Journal points out the company sells coffee in nearly every form and venue. For example, JAB owns Peet’s, Krispy Kreme, Panera Bread Company, Caribou, and others. The company also sells in both grocery and foodservice. And JAB distributes brands it doesn’t own such a Dunkin’ Donuts and Starbucks via its Keurig K cup operation, despite the fact the company competes directly with these two giants in the foodservice segment.

JAB is privately held, which in theory limits the company’s access to capital, but no one would ever know it the way JAB has gone on an acquisition rampage, with the most recent purchase being the Dr. Pepper Snapple Group. After buying Peets, that company bought the high-end coffee shop chains of Stumptown and Intelligentsia along with the tea company, Mighty Leaf.

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