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Starbucks issues a $10M challenge: Design an eco friendly coffee cup


In an age of drones, robots and virtual reality, Starbucks announced Tuesday it is sponsoring a challenge aimed at revolutionizing a decidedly low-tech product — the paper coffee cup.

It’s hoping scientists, chemists or just everyday tinkerers and thinkers can come up with a coffee cup that’s compostable, breaking down in a way that it basically disappears from the waste stream, or one becomes a component in another product.

The problem isn’t just the paper, but the cup’s lining.

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