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Convenience and premium varieties send coffee consumption to …


Dive Brief:

  • A recent industry survey found 64% of American adults drink a cup of coffee each day — up 2% from 2017 and the highest level since 2012, according to a survey from the National Coffee Association cited by Reuters.

  • Demand is increasing as more consumers enjoy the beverage at home and gourmet coffee drinks become more popular, the survey indicated. The drop in soda and juice consumption also is having an impact.
  • Coffee joins bottled water and tea as the most popular beverages in the U.S. For Americans, Reuters said drinking coffee at home is the preferred way to consume the beverage, with 79% of those surveyed saying they had some this way the previous day. Coffee consumed away from home came in at 36%.
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